Ipswich River Media

Ipswich River Media (IRM) is a marketing, sales and communications firm helping companies effectively reach and influence key audiences.

A Common Misconception Regarding Video Advertising

By Cory Treffiletti

Are you investing in online video platforms? If so, you may be missing a crucial piece of information that can be of key importance. It seems every venture capitalist and holding company is investing in online video platforms without a true understanding of the challenges and issues facing scalability. I've done a tremendous amount of research into the space, and from what I can tell, there are no current tools for dynamically serving third-party video ads into online video content...

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IRM accomplishes its goals through a collaboration of experienced professionals. It’s a team that understands how technology advances are influencing media, advertising, communications – and business

Fundamentally, the strategies haven’t changed. Businesses still need to reach their audiences and prove that they can meet their needs. But what has changed is how and where you reach people. There are vast new challenges in business today; and greater opportunities than ever before.

Founded in 2006, IRM is a firm dedicated to building clear, effective communications. Strategically and tactically we’re focused on building the tools that will influence your audience. Call or write us today to discuss your challenges or just to learn more. We think we can help you realize your opportunities.